![]() Email countdown timers have helped eCommerce stores increase their sales by 400% for BlackFriday promotionsĬountdown timers are so effective, that large companies like Amazon use it to drive revenue.A small eCommerce company in the Netherlands created an A/B split test and found that adding a countdown timer increased conversions over campaigns with no timer (and their revenue also increased by 8.6%).A small countdown booster was proven to increase a company’s total revenue by 9%.important tasks, people tend to complete the urgent tasks first (even when they’re not a priority) When given a choice between completing urgent tasks vs.Here are a few statistics showing the power of urgency and scarcity to generate leads and sales: You see numbers counting slowly down to zero, and you know something is going to happen. Urgency is related to that same anticipation you read in the introduction of this blog post. Why Are Email Countdown Timers so Effective?Ĭountdown timers build a sense of urgency and scarcity, both of which have been known to drive conversions. Hence, it’s dynamic countdowns to the rescue. Then Customer B comes on Tuesday and gets the same 7-day countdown timer (until the next Tuesday).Ī static countdown timer simply won’t work for that kind of scenario. So let’s say you want to run a 7-day only deal from when your customer first sees the promotion.Ĭustomer A visits your page on Monday and sees the countdown timer starting at 7 days (or until the next Monday). When a visitor reaches your page, they’d get a popup like the ones we’ve seen so far. Instead, you’re giving your visitors a certain amount of time to take you up on an offer starting when they first see the promotion. It’s different than a static countdown timer because there is no fixed end date. In that case, you’ll need a dynamic countdown timer.Ī dynamic countdown timer is perfect for attracting new visitors. ![]() Again, the date will always be the same for everyone visiting your site:īut in some situations, you don’t need a fixed end date. Static countdown timers are also awesome for product launches. Since the promotion will end at the same time for everyone, a static countdown timer is all you need. These are popular around the holidays when you’ll be running special discounts and promotions: ![]() Mostly because they’re the easiest to set up, track, and run.Ī static countdown timer means that your countdown will have a firm end date and time for all of your visitors. Static countdown timers are the most common countdown timers used. That’s because the same principles that make countdown timers so effective for lead generation, also make them an excellent tool to get your email subscribers to take action.īut before we dive deeper into that, let’s talk about two different types of countdown timers that you can start using today. They also make a great addition to your email marketing strategy, too. That said, countdown timers aren’t limited to your website. And that means some pretty cool results for your marketing campaigns. Not only does the timer add some visual movement to your campaign, but it also creates a sense of urgency. With so many online businesses fighting for your attention, a countdown timer is the perfect way of getting your visitors to notice a special deal. You’ve likely seen countdown timers in action before:Ĭountdown timers are super effective. It builds a sense of urgency and scarcity. Let’s get started! What Is a Countdown Timer Campaign?Ī countdown timer campaign is just like any other lead capture optin but with one crucial difference: there is a live timer showing visitors that a promotion will soon expire or indicates that an event will begin soon.Įither way, a countdown timer always serves the same function. How to sync an email and floating bar countdown timer for a targeted campaign.How to combine your email countdown timer with OptinMonster campaigns.So, in today’s post, we’re going to look at a few things: ![]() Visually showing your audience that an offer is only available for a limited time or that a new product is close to launching is an excellent way to engage them. That’s the same anticipation that we, as marketers, hope to capture with email countdown timers. Why? Because that small bit of anticipation can boost sales in a big way. But as you counted down from 5, did you feel that small tingle of anticipation building up? You’re not sure what it is, and no promises were made. Right now, you’re probably expecting something big to happen.
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